Victoria Swarovski

Tradition can be this trendy:
The new collection by Victoria Swarovski and Krüger Dirndl   

Bold colours, precious embroidery and sparkling glitter elements - the new collection by Krüger Dirndl by Victoria Swarovski combines traditional simplicity with glamorous accents. This is the fifth year that the Dirndl expert and the entrepreneur have launched a joint line of traditional costumes, once again demonstrating their flair for tradition and fashion. 

This year's cooperation reflects the timeless elegance of classic dirndls and gives them an exciting extravagance through colourful designs. The bright colour palette invites you on a summery trip to the Austrian Alps. Vivid sky blue, lush grass green, intense red and pink are reminiscent of a colourful mountain world with its magnificent alpine flowers. Add to this glittering details that adorn the neckline and apron hem like dewdrops.  

One of the design highlights of the current collection is the plain-coloured dirndl "Pretty in Pink". While plain-coloured dresses can often seem reserved, the bright pink ensemble catches everyone's eye. The material mix of iridescent velvet bodice and shimmering apron reflects the different shades of pink in varying intensity. Crystal stones along the balconette neckline and on the border of the apron add the finishing touch to the radiance of the dress. 

High-quality crystal embellishments also make the "Life is a Lime" model shine. Delicate stone appliqués draw attention to the apple-green bodice, which accentuates a feminine décolleté with its two-tone frog shearling border. The dress becomes a special eye-catcher thanks to the playful contrast between fresh green and powdery pink: a creation that stands out fashionably and puts its wearer in the limelight. 

A total of eight different Dirndl models reflect the exclusive style of the Victoria Swarovski x Krüger Collection. A matching dirndl blouse with a V-neck and short flounce sleeves as well as elaborately designed knitted jackets perfect the stylish look. In addition, this year there are five selected key pieces for men that pick up on seasonal trends with subtle colour accents and fit perfectly into the collection.