Data Protection Declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing procedures below do not state otherwise.
"Personal data" is any information relating to an identified or identifiable natural person.

Server log files

You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address, amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

Contact

Responsible person/Data protection officer

Contact us at any time. The contact details of the person responsible for data processing can be found in our legal notice.

You can contact our data protection officers directly at: [email protected]

Data processing as part of the whistleblower protection system

If you submit information to the internal reporting centre as part of the whistleblower protection system that has been set up, we will only collect your personal data (name, electronic contact details, address, message text, information on violations as defined in Section 3 para. 3 HinSchG [German Whistleblower Protection Act], information on the identity of persons protected under the HinSchG) to the extent provided by you. The data processing serves the purpose of fulfilling the tasks, obligations and rights of the internal reporting office, which are assigned to the internal reporting office by the HinSchG.

Data processing is carried out to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR in conjunction with section 10 of the HinSchG.

Your data will then be deleted in compliance with statutory retention periods (3 years after the conclusion of the procedure within the meaning of § 18 HinSchG).

Proactive contact of the customer by e-mail

If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article 6(1)(f) GDPR.
We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Collection and processing when using the contact form

When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you. The data processing is for the purpose of making contact.

If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR. If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article 6(1)(f) GDPR.

We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing and use.

Collection and processing when using the cancellation button

If you have entered into a contract via our website, we provide you with a cancellation function (cancellation button) through which you can submit your notice of cancellation immediately.

When you use the cancellation function, we collect your personal data (name, email address, details identifying the contract or part of the contract you wish to withdraw from, and the time (date and time) of sending the notice of withdrawal) only to the extent that you have provided them. The purpose of this data processing is to provide you with the legally prescribed option to withdraw from your contract and to ensure the proper processing of your withdrawal.

If the contact relates to a contract already concluded between you and us, this data processing is carried out on the basis of Article 6(1)(b) of the GDPR. Otherwise, data processing is carried out on the basis of Article 6(1)(c) of the GDPR, as we are legally obliged to provide you with a cancellation function on our website.

We use your email address solely for the purpose of processing your notice of withdrawal. Your data will subsequently be deleted in accordance with statutory retention periods, provided you have not consented to further processing and use.

The processing of your personal data serves the purpose of complying with the legal requirements for the design of the withdrawal function in a legally compliant manner and is carried out on the basis of Article 6(1)(c) of the GDPR. This data processing is also carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in being able to provide you with a user-friendly withdrawal option. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR.

Customer account & Orders

Customer account

When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data in orders

When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a minimum.

Contact & Evaluations

Data collection when you post a comment

When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only in the scope provided by you. The processing serves to allow you to comment and to display comments. By submitting the comment you agree to the processing of the transmitted data. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. You personal data will then be deleted.

On publication of your comment only the name you have entered will be published.

Use of your email address for mailing of newsletters

We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from the distributor.

Your data will be forwarded to a service provider for email marketing in the course of order processing. It will not be forwarded to other third parties.

Use of your email address for mailing of direct marketing

We use your email address, which we obtained in the course of selling a good or service, for the electronic transmission of marketing for our own goods or services which are similar to those you have already purchased from us, unless you have objected to this use. You must provide your email address in order to conclude a contract. Failure to provide it will prevent the conclusion of any contract. The processing will be carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your email address at any time by contacting us. You will find the contact details for exercising your right to object in our imprint. You can also use the link provided in the marketing email. This will not involve any costs other than transmission costs at basic tariffs.

Use of the e-mail address for availability notifications

We offer an availability notification service on our website. If an item is temporarily unavailable, you have the option of entering your e-mail address on the item in question and being informed by e-mail when it becomes available, provided you have given your consent. You will receive a one-time e-mail notification about the availability of the respective item when the goods are available. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the availability notification at any time by notifying us. Your e-mail address will then be removed from the mailing list.

Use of your email address to measure customer satisfaction

We use your email address, which we have received in connection with the sale of a product or service, to send you electronic requests for product reviews and to measure customer satisfaction (for example, NPS surveys). In doing so, we are pursuing the legitimate interest of continuously improving the quality of our products and services and strengthening customer loyalty. Processing is carried out on the basis of Article 6(1)(f) of the GDPR in conjunction with Section 7(3) of the German Unfair Competition Act (UWG), provided you have not objected to this use. You may object to this use of your email address at any time without incurring any costs other than the transmission costs charged at standard rates. You can submit your objection via the link at the end of the email or using the contact details provided in the legal notice.

Shipping companies

Forwarding of your email address to shipping companies for information on shipping status

In order to execute your order, it is necessary to pass on your address and email to our delivery service provider. We want to ensure that the delivery of your order is carried out smoothly and in your interest. Our service provider will only use your data for this purpose and will not use your data for any other purpose. Furthermore, our service providers are obliged to handle the information in accordance with the relevant data protection laws and guidelines.

Payment service providers & Credit check

Use of PayPal

On our website we use the PayPal payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of offering you payment via the payment service. By selecting and using payment via PayPal, the data required for processing the payment will be transmitted to PayPal in order to enable us to fulfil the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

All PayPal transactions are subject to PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express

Our website uses the payment service PayPal Express from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg; "PayPal").

The processing of data enables us to offer you the option of paying via the PayPal Express payment service.

To integrate this payment service it is essential that PayPal collects, stores, and analyses data when you access the website (e.g. IP address, device type, operating system, browser type, device location). Cookies may be used for this purpose. Cookies allow your internet browser to be recognised.

The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in a customer-oriented offer of different payment methods. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you.

By selecting and using "PayPal Express", the data required for payment processing will be submitted to PayPal to execute the agreement with you using the selected payment method. The data is processed on the basis of Article 6(1)(b) GDPR.

Further information on data processing when using the Paypal Express payment service can be found here in the associated data privacy policy.

Data recording and processing when paying by Unzer "purchase on account" (payment by invoice and/or "payment in instalments") and/or "SEPA basic direct debit mandate" (available in Germany and Austria)

When paying via the payment methods Unzer "payment by invoice" (purchase on account) and/or "payment in instalments" and/or "SEPA basic direct debit mandate", the purchase price claim will be assigned to the Frick & Co. AG bank (Landstrasse 14, 9496 Balzers, Liechtenstein; hereinafter referred to as the "bank").

The data required for payment processing will be transmitted to payolution GmbH (Am Euro Platz 2, 1120 Vienna, Austria). The data will be transmitted to allow Unzer to carry out an identity and credit check to allow it to process your purchase with your desired payment method. Processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our outweighing justified interest in offering various payment methods as well as to protect against payment default. You have the right, for reasons relating to your personal situation, to object at any time to this processing of your personal data according to Art. 6 para. 1 lit. f GDPR by contacting us. Here you can find Unzer's privacy policy. Should you wish to obtain information on the use of your personal data, you can email [email protected]. The provision of data is required to conclude a contract with your desired payment method. Failure to provide it will mean that the contract cannot be concluded with your desired payment method.

Cookies

Our website uses cookies. Cookies are small text files which are saved in a user's internet browser or by the user's internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user's operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again.

Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website. Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.

Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.

Analysis, Advertising & Communication

Use of analytics, advertising and marketing information

The analytics and marketing information collected with your consent of the cookie options will be processed for these purposes in part by our affiliates on our behalf and only to the extent provided by you.

The purpose of the processing is to provide you with more targeted offers for goods or services you have expressed an interest in or purchased on our sites. The processing is carried out on the basis of Art. 6 Para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

Use of Google Analytics 4

We use the Google Analytics web analytics service provided by Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website.

The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.

Both Google and US government agencies have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google may have about you.

When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in anonymized form. The IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TDDDG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

For more information on terms of use and data protection, please visit https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy?hl=de&gl=de.

Use of Dynamic Yield by Mastercard

We use the service Dynamic Yield by Mastercard on our website, an offering of Dynamic Yield GmbH, c/o Mastercard Europe SA, Chaussée de Tervuren 198A, 1410 Waterloo, Belgium (“Dynamic Yield”). Dynamic Yield is used to optimize the content and offers of our online shop and – provided that you have given your consent – to display personalized content and product recommendations.

Technically necessary use
Certain components of Dynamic Yield are required for our website to function properly (e.g. delivery of different layout variants). These processing activities are based on Art. 6 para. 1 lit. f GDPR (legitimate interest in a technically functional and economically optimized website) as well as on Section 25 (2) No. 2 TTDSG (technically necessary storage).

Personalization & analysis (consent-based)
To the extent that you have given your consent via our **consent management tool (“Usercentrics”) **, Dynamic Yield uses cookies and similar technologies to analyze your usage behavior and, based on this, to deliver personalized content or recommendations.
The following data may be processed:

usage data,
device and browser information,
referrer URL,
timestamps,
pseudonymous user or session IDs,
geographical location,
truncated IP address.

This data is stored in pseudonymized form and used exclusively for analysis and personalization purposes. The legal basis is your consent pursuant to Art. 6 para. 1 lit. a GDPR in conjunction with Section 25 (1) TDDDG. You can revoke your consent at any time via the cookie settings.

Data processing and data transfer
We have concluded a data processing agreement (Art. 28 GDPR) with Dynamic Yield. Dynamic Yield is part of the Mastercard corporate group. Transfers of data to third countries (e.g. the USA or Israel) are carried out on the basis of appropriate safeguards pursuant to Art. 46 GDPR, in particular the Mastercard Binding Corporate Rules (BCRs) and, where applicable, EU Standard Contractual Clauses (SCCs).
An adequate level of data protection is thus ensured.

Storage period
The data is stored in pseudonymized form and deleted as soon as it is no longer required for personalization or analysis or you have withdrawn your consent. Specific cookie retention periods can be viewed in our consent tool Usercentrics.

Further information
Dynamic Yield privacy notice: https://www.dynamicyield.com/privacy-notice/

Use of Microsoft Clarity

This website uses the "Clarity" service of Microsoft Corporation. Among other things, Clarity uses cookies, which enable an analysis of the use of our website, as well as a so-called tracking code. The information collected is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes. See Microsoft Privacy Statements. For more information on Clarity, see Clarity's privacy policy.

Use of Google Ads conversion tracking

Our website uses the online marketing program "Google Ads", including conversion tracking (evaluation of user actions). Google conversion tracking is a service operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").

If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.

The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users.

Your data may be transmitted to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.

To improve our conversion measurement, we supplement the conversion tag with self-collected conversion data (e.g. the customer's email address), which is sent to Google in encrypted form. The data is encrypted using a one-way hash algorithm SHA256. This data is anonymised. De-anonymisation is not possible.

You will find more information as well as Google's data privacy policy at: https://www.google.com/policies/privacy/

Use of the remarketing or "similar target groups" function by Google Inc.

Our website uses the remarketing or "similar target groups" function by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").

This application serves to analyse visitor behaviour and visitor interests.

Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and information interest into account.

You can find more detailed information on Google remarketing as well as the associated data privacy policy at: https://www.google.com/privacy/ads/

Use of Meta (Facebook) Pixel

Our website uses the remarketing function "Custom Audiences" by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland "Facebook").

Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is integrated. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the rights of the data subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data protection concerns Meta Platforms Ireland's obligations under the joint processing agreement.

This application serves to address the visitor to the website with interest-related advertising on the social network Facebook.

We have implemented Facebook's remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook's servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised, interest-related Facebook ads.

Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.

The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can find more detailed information on Facebook's collection and use of data and your associated rights and options for protecting your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

Use of Microsoft Advertising

Our website uses Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft").

The processing of data serves the purposes of marketing and advertising and the purpose of measuring the success of the advertising measures (conversion tracking). This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. It is, however, not possible to identify this user personally through this process. Microsoft Advertising uses technology such as cookies and tracking pixels which make it possible to analyse your use of the website. If you click on adverts placed by Microsoft Advertising, a cookie is placed on your computer for conversion tracking. This cookie has limited validity and cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Microsoft can recognise that you have clicked on the advert and were forwarded to this page. In this process the following information, inter alia, can be collected: IP address, identifiers (indicators) assigned by Microsoft, information on the browser and device you are using, Referrer URL (website via which you accessed our website), URL of our website.

Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles. The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.

More information on data protection and the cookies used by Microsoft can be found at: https://privacy.microsoft.com/de-de/privacystatement

Use of June

We use so-called tags of the newsletter marketing provider June - Online Marketing Große Johannisstraße 3, 20457 Hamburg, Germany, on our website for marketing purposes (for sending newsletters). The marketing tag is supplemented by standard event codes. When you visit our website, a connection is established between your browser and a JUNE server via these tags. JUNE thereby receives the information that our website was accessed with your IP address. This serves the purpose of sending visitors to our website interest-related advertising by e-mail. For this purpose, a pixel from JUNE has been implemented on our website. This pixel establishes a direct connection to the JUNE servers when you visit our website. In the process, it is transmitted to the JUNE server that you have visited our website, which products you have viewed, which products you have searched for, which article category you have visited, whether and which products you have placed in the shopping basket, whether and which products you have purchased, whether you have registered or are registered for the newsletter, whether you have clicked on "Checkout" in the shopping basket area and thus started the checkout. JUNE assigns this information to the order data. For more information on the collection and use of data by JUNE, as well as your rights in this regard and options for protecting your privacy, please refer to JUNE's privacy policy at: https://juneapp.com/imprint/.

The use of cookies or comparable technologies is based on § 25 para. 2 TDDDG. The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO due to our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Use of Pinterest

We use the Pinterest tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.

The application serves to address the visitor to the website with interest-related advertising on the social network Pinterest. We have implemented Pinterest's conversion tag on our website for this purpose. This tag sets up a direct connection to Pinterest's servers when you visit our website. This informs the Pinterest server which of our web pages you have visited. Pinterest associates this information with your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalised, interest-related Pinterest ads. If you reach our website via a Pin on the Pinterest social network, a cookie for conversion tracking is placed on your computer. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our site and the cookie has not expired, we and Pinterest may recognise that you have clicked the Pin and been directed to that page. The information collected using the conversion cookie serves the purpose of producing conversion statistics and thereby optimising our website. These can involve the processing of, among other things, the following information: Total number of users who clicked one of our Pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.

Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TAPF. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.

You can find more detailed information on Pinterest's collection and use of data and your associated rights and options for protecting your privacy in Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy.

Use of TikTok

On our website we use TikTok Pixel by TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; "TikTok Ireland") and by TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; "TikTok UK"). Both companies are the joint controllers (hereinafter referred to as "TikTok").

The purpose of the data processing is to identify and analyze our customers' website access and to better target our customers by running targeted ads and to evaluate the effectiveness of ads on TikTok. TikTok uses technologies such as cookies and pixels that allow your browser to be recognized. Among others, the following information can be collected and transmitted to TikTok: Date and time of the visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can associate this information with your personal TikTok user account. Using pseudonyms, user profiles can be created from the data collected in this way. However, it is not possible to personally identify the users in this way.

Your data may be transferred to third countries such as the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TAPF. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en (https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en). The use of cookies or comparable technologies takes place with your consent on the basis of Art. 25 para. 1 p. 1 Telecommunication and Telemedia Data Protection Act (TDDDG) in conjunction with Art. 6 para. 1(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1(a) GDPR. You can revoke the consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

For more information on data protection please visit: https://www.tiktok.com/legal/page/eea/privacy-policy/en and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Use of the Awin Partner Programme

We use the partner programme "Awin" of AWIN AG (Eichhornstraße 3, 10785 Berlin; "Awin").

If you click on an advertisement provided with a partner link, Awin will place a cookie for conversion tracking on your computer. These cookies ensure the correct billing for the partner programme by recording the success of an advertisement. Cookies identify the fact that you have clicked on an advertisement and can track the origin of the order with the advertiser. In addition, Awin uses so-called fingerprinting. This enables the device you are using to be recognised.

Among other things, Awin can recognise that the partner link on this website has been clicked on or viewed. Awin records, among other things, your transaction data (such as order value, product type, sales channel, use of a voucher) and your user name in the form of an individual sequence of numbers, so that no identity is ascertainable, but it does, however, contain information on the specific user actions and the end device used by the user.

Your data may be transferred to third countries such as the USA. For the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.

The data protection policy with detailed information on the use of data by Awin can be found at https://www.awin.com/de/datenschutzerklarung.

Use of the Snap Pixel

We use the so-called "Snap Pixel" of the social network Snapchat, which is operated by Snap Inc., Market Street, Venice, CA 90291, USA ("Snapchat"), to analyze and optimize our website and services.

By means of the Snap pixel, it is possible for Snapchat, on the one hand, to determine the visitors to our website as a target group for the display of ads (so-called "Snapchat ads"). Accordingly, we use the Snapchat pixel to display the Snapchat ads placed by us only to those Snapchat users who have also shown an interest in our website or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Snapchat (so-called "Custom Audiences"). With the help of the Snap Pixel, we also want to ensure that our Snapchat ads correspond to the potential interest of the users and do not have a harassing effect. By means of the Snap Pixel, we can also track the effectiveness of the Snapchat ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Snapchat ad (so-called "conversion").

The processing of data by Snapchat takes place within the framework of Snapchat's data privacy policy, which can be accessed here: https://www.snap.com/en-US/privacy/privacy-center/. The legal basis for data processing is Article 6 (1) a GDPR. We only use the cookies required for this service (so-called marketing cookies) with your consent. You can revoke your consent at any time in the Cookie settings.

Use of EyeFitU

On this website, users have the possibility to use the solution of EyeFitU AG (Geissbüelstrasse 3, 8704 Herrliberg/Zurich, Switzerland) for size consultation. Further information on the data protection of this solution can be found in the privacy policy.

Use of Zowie Chat

Our website uses the Zowie platform (Zowie Inc. 8 The Green, Dover, DE 19901, USA) to automate contact with users, which may include the use of necessary cookies.

We are the controller of users' data, however the user's personal data, in particular in connection with the use of cookies, may be transferred outside the European Economic Area. The processing of personal data by entities having their registered office outside the EEA is carried out on the basis of the Standard Contractual Clauses adopted by the European Commission, as referred to in the Article 46 of the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.("GDPR").

Personal data will only be processed by the processor to the necessary scope for the pursuit of a legitimate interest, i.e. under provision of the Article 6 section 1 letter f of the GDPR. Thereby, all personal data are processed in accordance with the law and in particular in accordance with the GDPR.

The user has the possibility to set the conditions for the use of cookies by means of the settings of the software (web browser) installed on its device. The change may consist in a partial or complete restriction of the possibility of saving cookies on the user's terminal device, while at the same time it may result in the incorrect display of the website's content.

Use of WhatsApp

You can contact us via WhatsApp and start a conversation. We are the controller within the meaning of Art. 4 No. 7 DSGVO for subsequent data processing in connection with WhatsApp. For offering and using WhatsApp, we use the software solution of Charles GmbH, Gartensstr. 86-87, 10115 Berlin, under a contract processing agreement. Charles stores all personal data in the EU. As an official WhatsApp partner, Charles uses the WhatsApp Business API with the consequence that no other third parties or WhatsApp gain access to your communication content in the area of our responsibility.

The use of WhatsApp is solely subject to the agreements you have made with WhatsApp. In accordance with the WhatsApp terms of use, we have your telephone number and username when you contact us. We use this and other information provided by you to recognise you and your preferences and to reply to your WhatsApp messages. The legal basis here is your consent to be contacted in accordance with Art. 6 (1) (a) DSGVO. In addition, we will send you newsletters via WhatsApp if you have given us your consent to do so.

You can revoke consent you have already given at any time with effect for the future. According to the GDPR, you also have the right of access, rectification, portability and deletion of your personal data as well as the right to restrict or object to certain processing operations. You also have the right to complain to the supervisory authority responsible for you.

For further information, please refer to our processors:

Charles GmbH: https://www.hello-charles.com/c-com-blog/whatsapp-newsletters

WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland: https://www.whatsapp.com/legal/privacy-policy-eea

Use of Kickbite

Description of the processing
Our website uses the service "Kickbite", which is operated by Kickbite GmbH, Mehringdamm 32-34. 10961 Berlin (hereinafter referred to as "Kickbite"). Through Kickbite, it is possible for us to understand and improve the use of our online offering and the effectiveness of its design. With Kickbite, we can analyze the interactions and movement, as well as the course of visits to our website (so-called customer journey). Tracking technologies are used for this purpose. These help us to understand which areas of our online offering are particularly helpful for visitors and at which points users often get stuck or leave the website. As a result of this analysis, we can adapt and optimize our online offer. Kickbite does not use cookies for this purpose, but does use other tacking technologies, namely so-called device fingerprinting, which, however, does not store any data on the user's terminal device. In addition, Kickbite uses a so-called browser cache ID (_kbuid) and the hash value of the e-mail address, but not the actual e-mail address of the user. The processed data is only stored pseudonymously or anonymously and is not merged with other personal data about the user (name, address, etc.). In particular, this involves an IP address collected during a website visit but only stored in abbreviated form. The service also collects the following personal data of visitors: user agent information (browser, operating system, device), user ID (only for users who log in to the website), user events (pages visited, URLs, referring page and link), events (e.g. "add to cart"), order ID (only for conversion events), order amount (only for conversion events). If you came to our website via Google ads - your Google visitor ID and - if you came to our website via Facebook ads - your Facebook visitor ID will also be recorded, which Kickbite takes from the cookies of Google and Facebook respectively. For more information on Kickbite's privacy policy, please visit https://www.kickbite.io/use-kickbite-privacy-policy.

Purpose
The processing takes place in order to be able to analyze the usage behavior on our website (customer journey). This serves the processing of the needs-based design and improvement of our online offer.

Legal basis
The processing is based on consent pursuant to Art. 6 (1) lit. a DSGVO. This is obtained by us via our Consent Tool. Such consent is voluntary.

Storage period and right of objection, revocation of consent
We have explained the storage period, as well as your control and setting options of tracking technologies in section "User of usercentrics". You can revoke your consent to the use of the Kickbite service via our Consent Tool at any time within the settings of the Consent Tool with effect for the future.

Recipients
Kickbite GmbH acts for us as an order processor and is bound by our instructions. The information collected is not otherwise passed on to third parties.

Plug-ins and others

Use of Cloudflare

On our website, we use the Content Delivery Network, Cloudflare CDN of Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; "Cloudflare"). This is a supraregional network of servers in different data centres with which our web server connects and via which certain contents of our website are delivered.
The purpose of the data processing is to optimise the loading times of our website in order to make our offer more user-friendly.
This can involve the collection of, among other things, the following information: IP address, system configuration information, information about the traffic from and to customer websites (server log files).
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en.
Processing is carried out on the basis of Article 6(1)(f) GDPR for the purposes of our legitimate interest in needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of your personal data and carried out on the basis of Article 6(1)(f) GDPR.
For more information about privacy when using Cloudflare, please visit https://www.cloudflare.com/de-de/privacypolicy/.

Use of the Google Tag Manager

Our website uses the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). This application manages JavaScript tags and HTML tags which are used in particular to implement tracking and analysis tools. The data processing serves to facilitate the needs-based design and optimisation of our website. The Google Tag Manager itself neither stores cookies nor processes personal data. It does, however, enable the triggering of further tags which may collect and process personal data. You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/intl/de/tagmanager/use-policy.html

Use of YouTube

Our website uses the function for embedding YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

This feature shows YouTube videos in an iFrame on the website. The option "advanced privacy mode" is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by YouTube. Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.

Further information on the data collected and used by YouTube and Google and your associated rights and options for protecting your privacy can be found in YouTube's privacy policy (https://www.youtube.com/t/privacy).

Use of Google Maps

Our website uses the function for embedding Google Maps by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google")

This feature visually represents geographical information and interactive maps. Google also collects, processes and uses data on visitors to the website when they call up pages with embedded Google maps.

Your data may also be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has thus undertaken to comply with European data protection principles.

The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. Further information on the data collected and used by Google, your rights and privacy can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. You also have the option of changing your settings in the data protection centre, allowing you to administer and protect the data processed by Google.

Use of PrivateCaptcha

To protect our website from automated requests (e.g. bots), we use the service “PrivateCaptcha”.

PrivateCaptcha is used to determine whether data entered on our website is provided by a human user or by an automated program. For this purpose, the service processes certain technical information, including the IP address, browser details, and other request-related data.

The processing is based on Art. 6(1)(f) GDPR. Our legitimate interest lies in protecting our website from misuse, spam, and automated attacks.

To the best of our knowledge, PrivateCaptcha processes data in a privacy-friendly and data-minimizing manner. A transfer of data to countries outside the European Union cannot be excluded.

For more information, please see: https://privatecaptcha.com/privacy

Use of Usercentrics

Our website uses the consent management tool Usercentrics from Usercentrics GmbH (Rosenthal 4, 80331, Munich; "Usercentrics").

The tool enables you to grant consents to data processing via the website, in particular the placing of cookies, and to make use of your right of revocation for consents already granted. The processing of data serves the purpose of obtaining necessary consents for data processing and to document these, thereby complying with statutory obligations. Cookies may be deployed for this purpose. In this process the following information, inter alia, can be collected and transmitted to Usercentrics: Date and time of the page retrieval, information on the browser and device you are using, anonymised IP address, opt-in and opt-out data. This data will not be forwarded to other third parties. The data processing is carried out on the basis of Article 6(1)(c) GDPR to comply with a legal obligation. The revocation instruction from a formerly granted consent will be kept for the duration of three years. More information on data protection at Usercentrics can be found at: https://usercentrics.com/privacy-policy/

Use of Survicate

We use the "Survicate" tool from Survicate sp. z o.o., Przyrynek 14, Warsaw, Poland, on our website to create and evaluate customer surveys. We use the tool to permanently improve our offer and our website for the customer through customer feedback. The service does not automatically collect personal data. If you voluntarily participate in the surveys, the (possibly personal) data entered there will be processed. In general, however, the surveys are anonymous. You can find more information at: https://help.survicate.com/en/articles/3943199-gdpr-compliance-security-program-at-survicate

Use of Squarelovin

For displaying your Instagram content on our website and for the organization of usage rights, we use the user-generated content management tool "Squarelovin" from our partner, Anchor Media GmbH, Budapester Str. 47, 20359 Hamburg ("Squarelovin").

Via Squarelovin, it is possible for us to display content selected by us that has been published by users on the social media platform (so-called user-generated content) on our website. We will review, select and store your user-generated content (e.g. photos with the mention or hashtag of our company) in Squarelovin after you have confirmed our usage right request. An integration of this user-generated content on our website then takes place from Squarelovin's servers. We might display the selected content in galleries, on product pages or elsewhere on our website. Squarelovin uses cookies for analysis and statistical purposes when integrating the content, provided you have given your express consent to this. A transmission of data of visitors to our website to Instagram is not associated with the integration of Squarelovin. For more information on data protection at Squarelovin, please visit squarelovin.com/privacy/. Information on obtaining the rights of use and on the use of user-generated content can be found at sqln.io/edg.

The processing, i.e. the integration of user-generated Squarelovin content, is based on the agreement for the use of user-generated content (Art. 6 (1) b) GDPR). The use of Squarelovin is based on our overriding legitimate interest (Art. 6 (1) f) GDPR) to use a professional service provider for the implementation and presentation of the content. With regard to the cookies delivered by Squarelovin for analysis and statistical purposes, the processing is based on consent pursuant to Art. 6 (1) a) GDPR. We obtain your consent via our cookie consent tool. Such consent is voluntary and can be revoked at any time with effect for the future.

We will delete the relevant data once the purpose has ceased to exist. With regard to this data processing, you can also assert your data subject rights at any time, in particular object to the corresponding data processing.

Use of VisonAI

This website uses the search technology service provided by the following provider: VisionAI / Vision Ventures UG, Adenauerplatz 7, 33602 Bielefeld, Germany

In order to provide the search function for articles via the search box, as well as for navigation and filtering, the provider collects and stores certain user information (such as the user or session ID) in anonymised form.

Where personal data is also processed in this context, such processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in providing a fault-tolerant search function for articles, as well as in facilitating the discovery of content and, consequently, in the optimal marketing of our services.

Privacy policy for customer surveys

Your participation in our online survey is voluntary. We will only survey persons with whom we have an active customer relationship. You have the right to withdraw your participation in the survey at any time. By cancelling the online survey, the process ends automatically. A cancelled survey will not be evaluated. It goes without saying that we handle the data you entrust to us in the course of the survey responsibly.Your data will be collected and used by us confidentially and in accordance with the statutory data protection provisions, in particular the EU General Data Protection Regulation (GDPR), as well as the following explanations in this data protection declaration. All information that you provide to us will be treated absolutely anonymously.Part of the data protection regulations is, among other things, information about the purpose, type and scope of the collection, processing, use and storage of the data collected through our survey. We would like to provide you with this information below.

Purpose of the data collection

Your answers to our survey will be used by us on the basis of legitimate interest according to Art. 6 para. 1f GDPR for the following purposes:

For what reason you use the online portal.
How satisfied you were with the processing of your enquiry/order.
How satisfied you are with the online portal (usability, benefits...).
Your data will not be processed for purposes other than our survey. We assure you that your data will not be passed on to third parties.

Type of data collection

Your answers will be collected anonymously and only processed in this form, so that it is not possible to draw conclusions about individuals or to identify you or other participants in the survey. Your data will only be included in an overall evaluation.

Competition
Purposes of processing and legal basis:
You have the opportunity to take part in various competitions on our Facebook page “Krüger Dirndl” & the Instagram page “Krueger_Dirndl”.
Unless otherwise stipulated in the respective competition or if you have not given us any further express consent, the personal data you provide to us when participating in the competition will only be used to process the competition (e.g. winners, notification of winners, sending of the price). The legal basis for data processing in the context of competitions is article 6 paragraph 1 lit. b GDPR.
In the case of submitting a declaration of consent in the context of a competition, art. 6 para. 1 lit. a GDPR is the legal basis for data processing based on consent.
The provision of personal data is not required by law or by contract. However, it is required to participate in the competition. A possible consequence of non-provision is non-participation in the competition.

Recipient of the data:
In principle, your personal data will only be passed on internally if the prize is sent or handed over by third parties such as competition partners.

Storage period:
After the end of the competition and the announcement of the winners, the personal data of the participants who did not win will be deleted. The winners' data will be stored for the duration of the competition and also for the duration of statutory retention periods from the Commercial Code (HGB) and Tax Code (AO) and, in the case of material prizes, for the duration of the statutory warranty claims, so that a defect can be rectified or to arrange an exchange.
If you have given your consent in the context of a competition, you have the option of revoking this consent at any time with effect for the future.

Rights of persons affected and storage duration

Duration of storage

After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to complain to the regulatory authority

You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.

You can lodge a complaint with, among others, the supervisory authority responsible for us, which you may reach at the following contact details:

Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart
Tel.: +49 711 6155410
Fax: +49 711 61554115
E-Mail: [email protected]

Right to object

If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect.

If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims.

If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.

Last update: 02.07.2026